As data is foundational to campaign success, it's critical that advertisers and agencies are true experts when it comes to data quality. They have to be knowledgeable about what providers bring to the table in terms of data sources, accuracy, precision and validation against industry standards. Especially for mobile and location targeting, data is both an opportunity and a challenge, demanding a profound understanding of distinguishing technologies.
To help brands meet their business goals, adsquare invites leaders in the space to an intimate breakfast conference at the Soho House in Chicago. We started Audiences In Motion as an initiative to give thought leaders a platform to meet and network, share ideas and knowledge and in return get actionable insights from like-minded industry experts.
Learn more about Audiences In Motion at: www.audiencesinmotion.com